A MODERN ACTIVE LIFESTYLE PUBLICATION
Discover the side of an active lifestyle that goes beyond pace, points and personal bests. Look a little further and you’ll find activewear from independent labels, gear that looks as good as it performs, and stories across sport and culture that inform just as much as they inspire.
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Key guides to get started
Guides and gear
SUN PROTECTION
Brands Making UPF Performance Apparel
Sun-protective apparel built for running, tennis and extended time outdoors.
Updated Jul 2026 · Read guide →
MATERIALS
Plastic-Free Activewear
Brands using merino wool and other natural sources for training, hiking, and everyday movement.
Updated Jul 2026 · Read guide →
Keep discovering
Coming in 2027, The Better Kit newsletter will arrive once a month with activewear, gear and stories worth a closer look.
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The Better Kit
We help you discover performance apparel and gear beyond the usual brands.